The challenge was to present a national campaign in a local context, demonstrating the importance of Planned Parenthood and the substantial support they’ve received from news outlets, community members, medical organizations, and local leaders.
We collaborated with Planned Parenthood to aggregate local actions (petition signings, media highlights, events, etc.), per state, and provide detailed data reports to engaged stakeholders, policy makers and board members. An interactive US map enables site visitors to drill down per state and explore access-specific media stories and data showing the number of patients served/services provided.
