We worked with MDB Communications to design and develop a website for DC Lottery’s newest campaign launch, the Neighborhoods Scratcher. The campaign celebrates the neighborhoods of DC through the launch of 12 scratcher tickets which feature artwork depicting those neighborhoods. There are instant cash prizes available, but also a chance to win $500,000 in the second chance contest featured on the new website, as well as a chance to win $25,000 if a player collects all 12 tickets.
The interactive website that we designed and developed, alongside with strategic direction from MDB Communications, is intended to engage new players, as well as existing lottery players. The site was also designed to inspire players to explore DC neighborhoods in a way they never had before, online and in-person and share their experiences with their networks.