Citizens for Responsibility and Ethics in Washington (CREW) is a nonprofit organization dedicated to reducing the influence of money in politics and promoting ethics and accountability in government. CREW was overdue for an overhaul of their website in 2016 and they came to CSL for help.
CREW was faced with various challenges including the need to present a copious amount of resources in an intuitive way (Press Releases, Legal Filings, Posts, etc.); organize their content/messaging hierarchy to immediately outline who they are, what they do, their impact, and how to get involved; and build a site their staff could easily update at a moment’s notice.
CSL designed and developed a clean, well-organized, high-functioning website which provides intuitive UI/UX, clear calls-to-action, and a robust, filterable search function to allow visitors to find what they need quickly. The site has, and continues to, experienced great success since its spring 2016 launch in capturing, engaging and compelling users to learn more, donate and join the fight to build a better Washington.